4 P's
4.3.1
adaptation
application
disposable income
distribution channels
economies of scale
global
infrastructure
marketing
marketing mix
place
price
product
promotion
Global marketing - Application and adaptation of the marketing mix (4Ps) to global markets - 4.3.1.
Marketing mix - The set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps - price, product, place an…